For this project, you begin by choosing a US city randomly from a hat that has presented a bid for the Olympics in the past, but has never hosted the Olympic games. You don’t know if you are working with a summer or winter season until you have selected your city at random. Once you have chosen your city, you begin to familiarizing yourself with it’s history, culture, people and landscape/environment. Then utilizing your research you work towards creating a logo that represents the essence of the city, it’s culture, and it’s people.
Fall 2017 | Corporate ID | Brigette Davitt